The Best Steps to Creating Your Social Media Marketing Strategy for 2019
Too many businesses go into social media marketing without any plan. In fact, 7 out of 10 businesses are likely to fail on social media marketing because of the lack of an effective plan. You don’t just need a plan to succeed in this whirlwind pool, which social media has turned into, you need a very effective plan.
Interestingly, what used to work for you back in 2018 may not work for you again in 2019. Do you know why? Because people change! Social media is all about people and the way they interact with one another. The way we access and consume information are subject to changes. You need to be aware of these changes and you need to plan for them in advance. When you have an actionable plan, it becomes a strategy. Certainly, every business needs a strategy. According to a new study, 71% of consumers who have good experience with a brand on social media are likely to recommend that brand to others.
Today, you will learn of the best steps to creating your social media marketing strategy for 2019.
To Ways To Create Solid Social Media Marketing Strategy For 2019:
1. Set Your Goals
What are your biggest challenges? What do you want to achieve? These are the two biggest questions you must ask yourself and then set goals to address them. At this point, it is important that I mention you must set goals that are attainable. If you are just starting out, don’t just target to get 1 million new Facebook followers in 2019 when you don’t have enough budget. Target to get 10,000 new followers, then 20k, 30k, 50k, and so on. Break your goals down into milestones.
2. Research Your Audience
Who is your audience? You can’t go into a war without knowing who you are fighting. The best way to achieve results fast is to know exactly who your audience is, what they do, where they live, and what they want. Fortunately, there are tons of social media analytic tools that will help you get this information. Once you know who your audience is, you can determine which social media platform is the best way to reach them.
3. Spy On Your Successful Competitors
What is your competitor doing? Take a look at your competitors to see what they are doing. If it is working for them, it might also work for you. Of course, we are not saying you should copy them exactly. Instead, see what they are doing and find out ways you can improve on them.
4. Create Engaging and Educative Contents For your Audience
One mistake most businesses make is that they don’t respect their audience enough. If you want to turn the audience into customers, you must show them you care for them. Don’t always sell to them. Instead, create contents to educate and inspire them. Let them know that you are on their side by giving them what they need. You can do this using quality contents that include texts, video, images, Infographics, and even memes.
5. Use More Video Contents
Already, online videos account for more than 80% of all consumer internet traffic. This number is expected to increase in the coming years. Videos grab more attention, they are more interesting than the boring texts are more likely to lead to conversion. If you are looking for ways to improve your social media marketing strategy in 2019, you must make sure you have plans to use videos as a solid part of your overall strategy. Always make use of quality videos. If you have no idea how to create a video, you can always look for video creators on freelance platforms such as Fiverr to help you in creating quality but affordable videos.
6. Engage With Your Audience
Like we mentioned above, do you engage with your audience? If you are looking to get more businesses from social media, you can achieve this plan by engaging with your audience. Top brands do this by hiring a social media manager or outsourcing such tasks to social media agencies. Get a social media manager ASAP. However, if you cannot afford one, make sure you always reply to your followers on social media. Pay attention to their questions and remarks and give them a good response. You should also constantly interact with them and even set up competitions for them.
7. Establish the Best Time to Post
Depending on your targets, the best time to post on various social media platforms will be different. Before you start posting, research the best time of the day. The best time is usually when more people are active on social media. This can be morning, afternoon, or evening. You should also research the best day of the week to post. Once you figure this out, set up a content calendar to make it easier for you to manage your social media accounts.
8. Work With a Reliable Social Media Agency
Most times, the reason why most businesses are not successful in social media marketing is because they have no one to guide them or even do the hard works for them. Working with a reliable social media agency can help you achieve your goals faster. Take, for instance, if your goal is to increase your Instagram followers, you can work with social media promoter providing instant likes. With a little search engine research, you can be able to find a reliable social media agency you can work with.
